Laura Nelson, Senior Vice President, Strategic Sales Insights at Freeform, has always balanced the qualitative with the quantitative. She began her career as an agency media planner before moving to NBCU Marketing. While at NBCU, her responsibilities went from creating sales marketing collateral materials to a more integrated marketing role in the larger branded entertainment world. From there she moved to ABC Family (now rebranded to Freeform) where her job expanded from sales marketing to sales forecasting, including responsibility for budgets and long-range planning. She is essentially the conductor in a sales symphony of creative marketing solutions and revenue/inventory management.