Empower Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

New York and Cincinnati 805 am ET Dec 17 2020 amp8211 Cadent the advanced TV platform company today announced that Empower the independentlyowned media agency known as The UnHolding Company amp8480 is the first customer of its newly upgraded advanced TV platform which will enable advertisers to assemble and activate their television campaigns across channels with more control transparency and easeEmpower will use the patented TV mapping technology behind Cadent Viewer Graph as a foundational component for its consumer journey planning platform called EMerge which brings the capabilities of digital targeting and measurement to the TV environment to create opportunities in all phases of the consumer journey as well as greater flexibility efficiency and access to and application of data during the campaign planning processAs a datadriven agency Empower is bringing the same rigor the agency uses with digital to the television space by incorporating Cadent Viewer Graph Viewer Graph resolves multiple devices back to a household a vital component of a crosschannel TV approach The graph enables thoughtful orchestration of TV ads across linear television settopbox and IP addressbased addressable and OTT formats so advertisers can deliver consistent messaging and frequency throughout their campaigns as well as measure the impact across channelsCadent Advanced TV Platform provides audience building tools for building segments buying media optimizing campaigns and understanding outcomes across OTT settop box addressable and linear TV advertising Empower will use the platform to access optimization tools so that campaign performance is informed by Cadent39s wealth of historical campaign data Cadent selfservice tools will provide Empower account teams with insights on pacing media delivery and outcomebased reporting for their clientsThe new features in Cadent Advanced TV platform includeReach audiences faster and more accurately with Audience ampamp Identity Graph Solutions which enable advertisers to overlay specific audience attributes from the broader marketplace to create refined audience segments that can be linked directly to TV viewing deepening campaign effectiveness Using machine learning and billions of data points from over 500 million devices matched to 90 million homes Cadent Viewer Intelligence Graph helps advertisers go beyond demographics and create actionable audiences for TV advertising campaignsMaximize reach across devices with CrossChannel TV Solutions which include the ability to plan traditional linear GRP audienceindexed linear TV and audiencetargeted OTT and addressable settop campaignsUnderstand campaign effectiveness and efficiency with Measurement Solutions including IQ Score Cadent39s newly launched proprietary indexed reporting solution that helps agencies and brands evaluate the maximized reach of their campaigns both in post and dynamically during flightsquotThe ability to leverage Cadent Advanced TV platform to build and optimize audiences within one buying system will provide more relevant thoughtfully orchestrated crosschannel experiences to our clients39 audiences across screensquot said Jim Price CEO at Empower quotCadent39s technology will play a critical role in how Empower39s consumer journey work comes to life in the important space of linear and addressable TVquotquotThis suite of solutions helps advertisers leverage their data across screens so that they39re constantly learning from their campaigns and improving the way they connect with viewersquot said Jamie Power Chief Data Officer Cadent quotAs a partner to marketers and agencies Cadent is proud to play a central role in building the foundation of nextgeneration TVquotquotEmpower has always been on the forefront of inhouse innovation product development and technology in television Jim and Empower are bringing more accountability to TV and gaining a full understanding of audiences amp8211 where they39re watching what they39re buying and the devices they39re using amp8211 and offering a smarter way to reach audiences and deliver on a messagequot said Nick Troiano CEO Cadent quotWe39re proud to partner with Empower to better serve brand marketersquotAbout EmpowerEmpower is The UnHolding Company Our advantage is simple Clients first amp8211 not shareholders From the day we opened our doors in 1985 Empower has challenged the media status quo Decades later this hustle manifested into a Creative Media mindset Recognized by The One Show as Campaign US39s Agency of the Year as an Ad Age Agency AList Standout and as MediaPost39s Media Agency of the Year our integrated team of experts in Creative Media Analytics and WordofMouth Marketing outperforms expectations Some of our biggest fans include Tempur Sealy Fifth Third Bank Gorilla Glue TriHealth Brooks Running Jack Link39s VTech Bush Brothers Wendy39s GNC Famous Footwear Ashleyamp8239HomeStore RustOleum The Body Shop and PetSmartamp8239Empower is headquartered in the historic OvertheRhine neighborhood of downtown Cincinnati Find us onamp8239Twitteramp8239LinkedIn Facebookamp8239Instagramamp8239andamp8239onlineAbout CadentCadent powers the evolution of TV brand advertising We provide marketers agencies operators and media owners with datadriven solutions for buying and selling TV advertising By connecting brands with opportunities across national inventory sourcesamp8212cable broadcast and OTTamp8212our technology improves efficiencies and boosts the results of linear addressable and crossscreen campaigns For more information visit cadenttv or follow CadentTVClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Empower Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

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Empower Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

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