Eric Dolan of PsyPost and Manoli Katakis of Muscle Cars and Trucks Discuss Digital Syndication

As someone who has been writing for publications for many years I was intrigued about the concept of digital content syndication which has been gaining traction in the industry For writers digital syndication doesnamp8217t necessarily offer paid compensation Rather it is often structured as barter offering free reuse of webbased content such as blog posts articles and videos to thirdparty websites So while it is a revenue stream for distributors it might be considered more of a marketing and branding opportunity for content creatorsFor Eric Dolan and Manoli Katakis digital syndication offers important advantages to all participantsCharlene Weisler What are the advantages of digital syndication for the various interested partiesEric Dolan It allows you to expand your market presence Thanks to Nordot PsyPost is now syndicated on MSN News and the SmartNews app which can both generate a hefty number of pageviews I would not be able to reach these audiences otherwise Itamp8217s also a bit of a hedge against adblockers depending on who your syndication partners are If people are reading your article in Apple News or Facebookamp8217s amp8220Instant Articlesamp8221 rather than on your webpage then they arenamp8217t blocking adsManoli Katakis The main advantage has to be the extra reach that digital syndication provides thus creating a favorable revenue stream that hedges against low ad revenue payouts Recently it39s been a great boostWeisler What are the negatives or pitfalls for the various interested partiesDolan The main downside to syndication is that you lose control of your content Your article might end up on a website with a less than stellar reputation or with a wacky clickbait headline I have not found this to be much of a problem But I could see how it might be a concern to those who are extra sensitive about their brandingKatakis One negative is perhaps the detachment between the syndicated outlets and the platforms doing the syndicating It might be more comprehensive if there was more collaboration between the parties so as to provide optimal content that will drive the most traffic and revenueWeisler Does the owner of the content have access to data from the syndicator or client company and if so what is generally availableamp160Dolan Most syndication platforms provide basic traffic information such as pageviews and unique views Some such as Apple News also provide demographic information about the readersWeisler Are there best practices and if so what are theyDolan There is a benefit to syndication that often gets overlooked and that is its SEO potential You can build up a portfolio of highquality backlinks if youamp8217re diligent about adding links to your other content within your articles If you include 10 links to your other content within your article then syndicate that article to five other outlets youamp8217ve just gotten yourself 50 backlinks And there is a good chance that your syndication partners will have high domain authorityWeisler Where do you see digital syndication three years from nowDolan I think the need for syndication will only continue to grow as the Internet becomes more diverse divided and disunified It used to be that online publications could rely on Facebook andamp160onlyamp160Facebook to provide them with web traffic But Facebook is no longer king Algorithm changes and the rise of new social media platforms have led to it no longer being a great traffic booster If you want your articles to reach a wide audience then they need to be present on a wide range of different platformsamp160Katakis Digital syndication could see growth in the next three years especially as traditional revenue streams go through a downturn cycleClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Eric Dolan of PsyPost and Manoli Katakis of Muscle Cars and Trucks Discuss Digital Syndication

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Eric Dolan of PsyPost and Manoli Katakis of Muscle Cars and Trucks Discuss Digital Syndication

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