The late Erwin Ephron, a true industry legend and giant, wrote the words below as the introduction to A Short History of the Upfront in 2003 for the original Jack Myers Report fax newsletter. Because Erwin’s description of the Upfront remains not only relevant, but essential reading today for all those navigating these tumultuous times in our industry, I’ve republished it without revision at MediaVillage.com.
Erwin Ephron’s Short History of the Upfront from 2003
