Upward of 96% of ESPN linear viewing occurs live. That impressive ratio will be extolled during the sports leader’s “The Speed of Live” Upfront presentation Tuesday at the Minskoff Theatre. But Eric Johnson, Executive Vice President of Global Multimedia Sales for ESPN’s Customer Marketing and Sales Group and his team want to change the notion that if advertisers buy a unit in a game, they have live covered.AlertMe
ESPN Hits the Upfront with "The Speed of Live"
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