ESPN, Weather, Turner Sports, Current TV & Bravo Impress Agency Media Execs with Multi-Platform Extensions - Jack Myers

Among 48 leading national television sales organizations 26 are rated by more than 50 of media agency planners and buyers as quotmarket leadersquot or quotmarket achieversquot in providing multiplatform brand extensions and integration This is a significant improvement over past years when less than onethird of national TV sales organizations met a standard of excellence for multiplatform extensions While digital media planning and buying remains mostly independent of legacy TV media buying the ambitious investments by established TV sales organizations is positioning them to capture a share of growing digital budgetsBrand extensions are not limited to digital media only Several networks offer event and experiential marketing opportunities merchandising and branded entertainment resources and crosspromotional initiatives ESPN ranked 1 among national TV sales organizations for MultiPlatform Brand Extensions and Integration offers radio print and merchandising as well as expansive online and mobile offerings ESPN was rated quotMarket Leaderquot or quotMarket Achieverquot by 87 of media agency buyers and planners significantly ahead of secondranked The Weather Channel and thirdranked Turner Sports The top 20 performing national TV sales organizations for multiplatform brand extensions as rated by media agency executives follows belowJack Myers Media Business Report released its 26th Annual Survey of Advertising Executives on National TV Sales Organization Performance Corporate subscribers may access a printfriendly copy of the 130page report here Media agency planners buyers and executives are one of five respondent groups whose perceptions are reported in the Myers survey results Among total respondents MTV Entertainment Group and MTV Kids and Family were ranked among the top five performers for multiplatform brand extensions Those respondents working in the business for 8 years identified Telemundo and National Cinemedia as top performers The survey asked 250 advertiser and agency executives to rate those sales organizations with which they are familiar for five performance categoriesamp183 Quality Sales Team and Customer Serviceamp183 Value for the Investmentamp183 MultiPlatform Brand Extensions ampamp Integrationamp183 Effective Upfront ampamp Sales Presentationsamp183 Relevant Research Support ampamp Insights Jack Myers Media Business Report amp160 amp160 amp160 2011 Survey of Advertising Executives on National TV Sales Organization Performance MULTIPLATFORM BRAND EXTENSIONS ampamp INTEGRATION amp160 amp160 Rating as Market LeaderAchiever 45 on 5 pt Scale amp160 amp160 amp160 amp160 amp160 amp160 amp160 1 ESPN Customer Marketing ampamp Sales 865 amp160 amp160 2 The Weather Channel 705 amp160 amp160 3 Turner Sports 683 amp160 amp160 4 Current TV 667 amp160 amp160 5 BravoOxygen 637 amp160 amp160 6 MTV Entertainment Group 632 amp160 amp160 7 National Cinemedia 619 amp160 amp160 8 The CW 613 amp160 amp160 9 Screenvision 611 amp160 amp160 10 Scripps Food Networks 608 amp160 amp160 11 DiscoveryTLC 605 amp160 amp160 12 MTV Music ampamp Logo Group 604 amp160 amp160 13 ABCTV 595 amp160 amp160 14 Scripps Travel Channel ampamp GAC 584 amp160 amp160 15T Scripps HGTV ampamp DIY 578 amp160 amp160 15T Fox Sports Sales 578 amp160 amp160 17 MTV Fids ampamp Family 575 amp160 amp160 18 NBCTV 558 amp160 amp160 19 FOXTV 549 amp160 amp160 20 DisneyABC Domestic TV 528 amp160 amp160 amp160 amp160 amp160 amp160 amp160 An additional 28 national TV sales organizations were rated and ranked Full report data is available exclusively to subscribers of Jack Myers Media Business Report Survey conducted FebruaryMarch 2011 among 243 prequalified National TV Advertising DecisionMakers from advertisers and agencies Respondent base varies based on percent of respondents familiar with and rating each organization USE OF THIS DATA FOR MARKETING ANDOR PROMOTIONAL PURPOSES IS RESTRICTED EXCLUSIVELY TO CORPORATE SUBSCRIBERS TO JACK MYERS MEDIA BUSINESS REPORT FOR MORE INFORMATION CONTACT jmjackmyerscomJack Myers can be reached at Jackmediadvisorygroupcom JackMyersThinkTank is free and underwritten as part of MediaBizBloggerscom by subscriptions to Jack Myers Media Business Report wwwjackmyerscom Subscribe free to all MediaBizBloggers reports at wwwMediaBizBloggers For Jack Myers Media Business Report subscription information visit wwwmyersreportcom or contact Jack Myers at Jackmediadvisorygroupcom Jack Myers and Media Advisory Group provide details on all underwriters and companies in which we have an investment at wwwjackmyerscom

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ESPN, Weather, Turner Sports, Current TV & Bravo Impress Agency Media Execs with Multi-Platform Extensions - Jack Myers

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ESPN, Weather, Turner Sports, Current TV & Bravo Impress Agency Media Execs with Multi-Platform Extensions - Jack Myers

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