The video-game-playing industry known as eSports is on the rise. Fans are watching pro players compete in tournaments around such titles as "League of Legends," "Call of Duty" or "Counter-Strike: Global Offensive," selling out Staples Center and Barclays Center. Millions more are watching online and on TV outlets around the world.
eSports Arena Lets Marketers Connect with Elusive Young Males
![eSports Arena Lets Marketers Connect with Elusive Young Males](/media/articles/MountainDewLeagueGlobalChallenge.jpg.550x380_q85_box-0%2C0%2C1966%2C1365_crop.jpg.webp)