Social distancing and quarantine are no match for the power of fragrance. At a time when Americans are physically distant from work and social events, they're still turning to perfumes, colognes and home scents for comfort, joy and inspiration. While it might seem unconventional, fragrance brands are in a prime position to connect with new consumers and grow their business. What they say to consumers and where they say it is more important than ever.
Even in an At-Home World, Fragrance Still Comes Up Roses
