Launching a print magazine in the year 2021 sounds like a totally out-there idea. But Delish's new quarterly magazine has proven to be quite the hit, driving thousands of subscriptions in its first week in the world. It's all part of parent company Hearst Magazines' expanded monetization strategy focused on subscriptions for highly engaged, passionate audiences.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.