About MediaVillage
A MyersBizNet Community
Sign In Sign Up
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Columnists
  • MediaBizVillages

Evolving Beyond Last Ad Attribution to a Dynamic Model with Objectivity and Accountability - Brian Lesser - MediaBizBloggers

By Brian Lesser December 21, 2010 GroupM Archives
| photos

Page of Prev Next

Brian Lesser

Brian Lesser is responsible for the development of new technology and media products for advertisers and agencies. The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing, and measuring digital med... read more

Related Articles

  • The (Advertise) Everything Store
  • YouTube: The Newsstand of the 21st Century
  • Programmatic: Guilty Until Proven Innocent?
  • Democratization Has Its Price
  • Progress: Who Will Pay the Price?
  • AI and the Coming of the Imagination Workers

ADVERTISEMENT

Editor's Picks

  •
    Ad Agencies are Just Like Cruise Ships
    By Michael Farmer
  • Stuart Elliott: When Publicis Groupe Boss Said "Non," Madison Avenue Listened
    By Stuart Elliott
  • Media Agencies: All That's Right; All That's Wrong
    By Brian Jacobs
  • Will the Full-Service Agency Model Survive?
    By Mike Drexler
  • Ex-CIA Official on Amusing Ourselves to Death. Neil Postman Updated
    By Kent Harrington

Featured Videos

video thumbnail 01:42
Video: Your Voice is More Important Than Ever - By Mindshare
added on 20 Jul 2017 38 views
More Videos:
  • video thumbnail
  • video thumbnail
  • video thumbnail
Media Village logo

MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / 1stFive Village / WomenAdvancing Village / Legends & Leaders Village / Wall St. Village / AdTechVillage
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Partner Showcase
Follow us
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up