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Evolving Beyond Last Ad Attribution to a Dynamic Model with Objectivity and Accountability - Brian Lesser - MediaBizBloggers

Author

Brian Lesser

Publish date

December 21, 2010

Channel

GroupM

Brian Lesser

Brian Lesser is responsible for the development of new technology and media products for advertisers and agencies. The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing, and measuring digital media… read more

Evolving Beyond Last Ad Attribution to a Dynamic Model with Objectivity and Accountability - Brian Lesser - MediaBizBloggers

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