Brian Lesser is responsible for the development of new technology and media products for advertisers and agencies.
The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing, and measuring digital media. In close partnership with GroupM, the MIG uses its proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising. B3, the MIG’s digital advertising optimization product, is the leading agency tool for acquiring and optimizing display advertising. ZAP, the MIG’s integrated advertising and analytics tool, gives advertisers unprecedented visibility into the performance of digital advertising campaigns. With offices in New York and London, the MIG operates across North America and Europe.
Prior to his current role, Brian was VP, Product Management and Director of Product Marketing at 24/7 Real Media. He has over 15 years of experience in advertising and technology.
Brian has a BA in Political Science from the University of Pennsylvania and an MBA from Columbia Business School. He is regularly quoted in digital marketing publications and has been a featured speaker at various industry conferences.