Exclusive Data: Broadcast Network Digital Ad Revenues and Online Video Ad Revenues 2010-2020

Broadcast Network Digital Ad Revenues Soaring Past One Billion Dollar MarkWhile digital extensions of broadcast network television are clearly evolving into relevant revenue streams for the networks and program studios they are taking a backseat in this year39s Upfront negotiations Even from the back seat digital teams at both networks and agencies are navigating a steep upward track as digital becomes a meaningful revenue and profit center This year broadcast network digital advertising revenues are crashing through the billion dollar mark growing yeartoyear from 750 million in 2010 to a projected 1125 billion in 2011 according to the latest Jack Myers Media Business Report economic forecasts With digital layered into some 20112012 Upfront negotiations the revenues become even more significant 2012 digital advertising revenues generated by the broadcast networks are projected to increase another 60 to 18 billion Digital39s share of total broadcast network advertising revenues are projected to grow from only 31 in 2009 to 90 in 2012 on their way to fully onequarter of all ad revenues by 2020 Cable network digital ad revenues are forecast by Myers to increase 225 in 2011 to 830 million and grow another 25 in 2012 to 104 billionJack Myers Media Business Report incorporates into the network data only the share of Hulu and other thirdparty digital revenues that actually accrue to the networks Separate forecasts for OnlineDigital Originated Video Advertising reflect accelerated growth The charts below are based on exclusive Jack Myers Media Business Report data and forecastsJack Myers Media Business Reportamp160amp160amp160Media Advertising and Marketing Economic Health Reportamp16020102020amp160amp160amp160amp160amp160BROADCAST NETWORK ADVERTISING REVENUES000000amp160amp160amp160amp160amp160amp160TOTALTRADITIONALDIGITALamp160REVENUESCHANGECHANGECHANGE2010184866517736547504002011193054418179251126500201220074401827051801600201321065501854415252140020142234861190082533413252015236595919483254176250201625078602006730501120020172643254206693057631502018275374221083206454120201928264262129310697180202029410412182625758488SOURCE Jack Myers Media Business Report 2011amp160amp160amp160Based on our current expectations for Upfront costperthousand growth we may berevising upward our advertising revenue forecasts for traditional advertising growth in 2012amp160amp160amp160amp160amp160amp160amp160Jack Myers Media Business Reportamp160amp160Media Advertising and Marketing Economic Health Report20102020amp160amp160amp160amp160ONLINEDIGITAL ORIGINATED VIDEO ADVERTISING REVENUES000000amp160amp160amp160amp160amp160TOTALamp160amp160amp160amp160REVENUESCHANGEamp160amp160amp1602010350550amp160amp160amp1602011525500amp160amp160amp1602012920750amp160amp160amp16020131563700amp160amp160amp16020142501600amp160amp160amp16020153752500amp160amp160amp16020165628500amp160amp160amp16020177597350amp160amp160amp16020189497250amp160amp160amp160201911871250amp160amp160amp160202014245200amp160amp160amp160SOURCE Jack Myers Media Business Report 2011amp160amp160amp160amp160amp160amp160amp160amp160You are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Exclusive Data: Broadcast Network Digital Ad Revenues and Online Video Ad Revenues 2010-2020

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Exclusive Data: Broadcast Network Digital Ad Revenues and Online Video Ad Revenues 2010-2020

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