We hosted a discussion with Kevin Peng, who is Secretary General of China's Chain Store and Franchise Association (CCFA), the official representative of the retailing and franchise industry in China. Currently, there are more than 1000 enterprise members with over 388,000 outlets, including domestic and foreign-invested retailers, franchisers, suppliers and relevant organizations.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.