EXCLUSIVE: Myers 2000 - 2010- 2020 Media, Advertising and Marketing Expenditures Report

Jack Myers Media Business ReportMedia Advertising and Marketing Economic Health Report 2000 2020Ten Year Average 200020102020UPDATED 01042011amp160amp160amp160 Data Reported in Billionsamp160amp160amp160amp160amp160amp160amp160amp160amp160200020102020amp160amp160 Share Change Share Change Shareamp160amp160amp160amp160amp160amp160amp160amp160amp160DirecttoTrade PromotionSlotting Allowances1722003153516614227779153029202Consumer Sales PromotionFSIIncentives13020023813314747524643153831203Direct Mail EMail Marketing4250078473626011041405381271Newspaper Advertising Print All Platforms484008938529762501582506433Local ampamp National Spot Broadcast TVAll Platforms25800479923252392451756223CableSatellite Network Television All Platforms976018112320716356743468546Broadcast Network TV All Platforms16970318918486315912941039ExperientialEvent Marketing108002070818450314102601034Consumer Magazines Advertising Print All Platforms17800337916391272111984726Terrestrial Radio All Platforms19000351651586726501507520Search Marketing OnlineMobile1280096638124982122744092354Yellow Pages Print Digital1270023501206220338798911Media Directed PromotionEventSponsorships2000044698113971919053310644Branded EntertainmentProduct Placement66501110237996135781262017OutofHomePlaceBased excl Cinema ampamp POI5175092376401116051027614BusinesstoBusiness Magazines Print All Platforms1530028584637011268466006Online Originated Display Advertising442008186524209146600808LocalRegional Cable TV360007324476708394664409Offline Public Relations380007194453608278327304Broadcast Syndication All Platforms188903205227604128198503Custom Publishing Advertising Print ampamp Digital270005366171103767302304Social MediaWOMConversational Marketing1000011000120002377124645461Videogame Advertising1000094421044023886510207Mobile ampamp Apps Advertising20004469691402176541704822Cinema Advertising4000184873901839135902PointofInfluenceGPS POI MultiPlatform40001670668014823388905SatelliteInternet Originated Radioamp160000amp160385013677180202Online Originated Video Content Advertisingamp160000amp16035001396651424519Interactive VOD ampamp Addressable TV Advertising150023335000192045965213TOTAL54684210009759974610002657583811000Source Jack Myers Media Business Reportamp169 copyright 2011amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160Media Advisory Group Jack Myers and employees accept no responsibility for any actions taken as a result of this forecastMyers Data has been recalibrated in 2010 to reflect updated industry insights plus a proprietary calculation of the share of digital revenues being invested in each legacy medium New categories have been added The traditional separation of above and below the line budgets have been eliminated This data should not be used in comparison to prior Myers economic reports for 2009 and prior years but should be presented independently of prior forecasts and market spending estimates20102020 are estimates All data is subject to change based on new and revised informationReferences Barclays Capital BIAKelsey CAB Carat Credit Suisse Deutsche Bank Equity Research DMA eMarketer Goldman Sachs GroupM IAB JPMorgan Chase Kantar Research Magna Global Morgan Stanley MPA Needham Research Nielsen PQ Media Alternative Media Research Series PricewaterhouseCoopers RAB TvB UBS Veronis Suhler Stevenson Communications Industry Forecast Wachovia Wedbush Zenith OptimediaThis forecast includes Olympics NFL NCAA and other sports programming incorporated into multiple categories Includes political spendingIncludes Hispanic Media although Jack Myers Media Business Report also issues separate data for Hispanic MediaYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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EXCLUSIVE: Myers 2000 - 2010- 2020 Media, Advertising and Marketing Expenditures Report

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