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By Stuart Elliott October 20, 2015

Exclusive! Toys “R” Us Pours on the 'Awwwesome' Sauce for the Holidays

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Never mind that lyric about how "it's beginning to look a lot like Christmas." It already began to weeks ago, when several retailers that count on the holiday shopping season to make their year kicked off their 2015 campaigns.

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Stuart Elliott

Stuart Elliott reports on the media exclusively at MediaVillage.com. He has spent more than three decades covering advertising, marketing and media. He is best known as the advertising columnist of The New York Times, a post he held from May 1991 to D... read more

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