In the past year, the pandemic has considerably shifted audience habits around content consumption. But are these changes permanent? ViacomCBS commissioned a groundbreaking study using cultural tracking, a nationwide quantitative survey and consumer and expert interviews to craft a highly nuanced look at how audiences navigate their individualized content pathways. The result is The Culture of Streaming, which can be downloaded in full by clicking here.
Exploring Fantasies and Crafting Identities: Insights from a New ViacomCBS Streaming Study
