In the dynamic world of advertising, staying ahead of the curve is paramount. Marla Kaplowitz, President and CEO of the 4A's advertising agency trade association, recently shared her insights on current trends and future directions in an interview with Jack Myers for his Legends & Leadership series. Her expertise covers a spectrum of issues, challenges, and growth opportunities in the advertising-supported media business, impacting agencies across various sectors. In an extensive 2024 Look Ahead Report, Kaplowitz writes "Technological innovations are transforming the way we work and how we come together to unleash the business-building potential for industry growth. At the same time, there is understandable concern regarding the applications and implications of new technology." 4As Look Ahead - Moving Forward to 2024 (aaaa.org)
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