Advertising Week New York, once fragmented across half a dozen or more venues in Manhattan, is now much easier to navigate since it was consolidated under one roof at the 13-screen AMC Loews Lincoln Square theater. Navigating video media fragmentation, though, remains a challenge. That's why it was such a hot topic at this year's event, with multiple panel discussions focused on the challenges that content producers, distributors, and advertisers face in dealing with the proliferation of video consumption platforms, devices, and content choices.
Facing the Fragmented Future at Advertising Week New York
