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Facing the Fragmented Future at Advertising Week New York

Facing the Fragmented Future at Advertising Week New York

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Michael Smith

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38 11

Advertising Week New York, once fragmented across half a dozen or more venues in Manhattan, is now much easier to navigate since it was consolidated under one roof at the 13-screen AMC Loews Lincoln Square theater. Navigating video media fragmentation, though, remains a challenge. That's why it was such a hot topic at this year's event, with multiple panel discussions focused on the challenges that content producers, distributors, and advertisers face in dealing with the proliferation of video consumption platforms, devices, and content choices.

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Michael Smith

Michael Smith advises startup and established companies in the TV/OTT, digital media, video content, and technology sectors.  For the past 20 years, Michael has established a career focused on building the “What’s Next” in the lifestyl… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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