As Election Day approaches, political campaigns and public affairs organizers should take a page from brand advertisers' playbook and embrace digital. That's the advice from advertising firm a4. Like brand marketers, the firm encourages political campaigns and advocacy groups to use digital for targeted delivery, boosting engagement, and reducing waste. "With advertising, it all boils down to the same thing: You're trying to make sure people know your message," said Amanda Peterson Beadle (pictured at top), account executive for a4. "You can't get people to vote on an issue or you can't get people to call their congressional representative or buy your product if they don't know your message."
This Election Season, Digital Advertising is a Potent Weapon
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