Gender News Weekly: Fake Femvertising, Mad Women and More

Agency John St Parodies Femvertising in Mock Open of amp8220Jane Stamp8221In the hilarious mockumentarystyle video below John St an agency based in Toronto exposes the negative side of female empowerment ads through a mock opening of a new agency called Jane St pictured at top amp160Championed by brands like Dove femvertising has largely been praised but also has received some criticism for capitalizing on womenamp8217s insecurities for profit With allpink walls and a amp8220Core Lady Insecurity to Target CLITTamp8221 strategy Jane Stamp8217s goal is amp8220to exploit the hell out of women regardless of whether it makes any sense whatsoever to their clientsamp8221 reports AdWeek The new agency even has a website where you can upload your brand logo in order to amp8220be empoweredamp8221 amp8220Itamp8217s a winwin for women and girls and itamp8217s a winwin for brands because they sell more stuffamp8221 Chief Empowerment Officer Marketa Krivy declares in the videoamp160belowamp160The Legendary Jane Maas Talks Mad Women at the DPAA At this weekamp8217s DPAA Video Everywhere Summit the witty and wonderful Jane Maas a legendary creative director and an Advertising Woman of the Year talked about the realities of being a woman in the advertising industry in the nowiconic amp8220Mad Menamp8221 years amp160In short sex in the office was a given women were paid dismally in comparison to men and women were amp8220only sometimesamp8221 treated as second class citizens However unlike the amp8220Mad Menamp8221 era today amp8220women have taken over advertisingamp8221 Mass declared amp8220Women are everywhere but the very topamp8221amp160 In her speech Maas also referenced the statistic exposed by the 3 Percent Conference that only 3 of todayamp8217s creative directors are women and pointed to the need for change You can find out more in Maasamp8217 book Mad Women The Other Side of Life on Madison Avenue in the amp821660s and BeyondBreaking Down the amp8220Mommy Taxamp8221 and amp8220Daddy Bonusamp8221A new study from PayScale looked at 14 million fulltime employees and takes a detailed look into the amp8220mommy taxamp8221 or amp8220the idea that working women are penalized with a decrease in raises and opportunities after they have children because of the unconscious bias that they will be less committed to their careersamp8221 reports Fast Companyamp160 Conversely new fathers are often rewarded in the workplace because they are viewed as more responsible a phenomenon termed the amp8220daddy bonusamp8221 Looking at men and women who worked the same jobs the study revealed that the highest income disparity is indeed between married women with children and married men with children at 46 percent the lowest income disparity was between single women and men without kids at 06 percent confirming these trendsAmazon Expands Parental Leave PolicyFollowing the example of tech companies like Microsoft and Netflix Amazon has expanded their parental leave policy for new mothers and fathers Women who have or adopt a child can now take up to 20 weeks of paid maternity leave up from the 8 weeks previously allowed Bloomberg reports Amazon also added paid paternity for the first time in the companyamp8217s history offering up to 6 weeks for new dadsamp160 After the backlash of The New York Timesamp8217 report on Amazonamp8217s workplace environment the company is taking a step in the right directionMichelle Obama Asks the World to Let Girls LearnIn a powerful essay in The Atlantic Michelle Obama addresses the global education crisis facing young girls today and everything they need to fight it Right now an alarming 62 million girls worldwide are not in school she reports amp8220We cannot address our girlsamp8217 education crisis until we address the broader cultural beliefs and practices that can help cause and perpetuate this crisisamp8221 Obama writes When educated girls become financially secure women she continues they have the opportunity and power to advocate to challenge unjust laws and harmful beliefsThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggersamp160

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Gender News Weekly: Fake Femvertising, Mad Women and More

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Connor Zickgraf

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Gender News Weekly: Fake Femvertising, Mad Women and More

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Connor Zickgraf

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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