Fellow Media Professionals, Lend Me Your Ears for 3 Minutes

LISTEN TO THE PODCAST HEREAlthough analysts pundits forecasters and consultants are drowning us in negativity to me the path to advertising industry growth has never been more clear or more opportuneMediaVillage has identified and tested solutions and tools in realtime over a decade amp8230 and they work We39ve scaled them built collaborative integrated processes and created cost efficiencies through collective industrywide activation We39ve defined your way forward for generating double digit increases in EBIT and we have the report and data to prove it Read this report for documentationIn sixty seconds of reading I39ll share five questions that define if the solutions I39ve built can contribute to your company39s growthAre you satisfied with your current sales growth rateThe advertising economy has been declining for more than a decade and is forecast to decline 15 annually through 2030 excluding Google Facebook Amazon and commercedependent spendingDo you agree that better and frequently updated knowledge of your competition and your market value is requiredGrowth is dependent on share shift and budget reallocation in a fastchanging and increasingly commoditized transactional and competitive ecosystemDo you agree that you can39t afford to be complacent with your organization39s results in DEIWhen it comes to advancing diversity equity and inclusion our community39s failures are an embarrassment Multiple initiatives programs and nonprofits amp8211 all operating independently and without coordination amp8211 have failed to produce any meaningful longterm industrywide advancesHave your investments in B2B marketing and communications been updated to respond to your customer realitiesIt39s likely that your investments are outdated and irrelevant You may not be aware that research budget owners at the top 300 national advertisers invest less than 2 of their time on mediarelated issues and decisionmaking and rank media at the bottom of their priorities They spend 0 of their time reading media and advertising trade publications and attending industry events CMOs do not control budgets At media agencies and research influencers at media sales organizations almost 65 of employees are under 30 and have locked into legacy relationships for their decisionmakingFinally is it okay that every part of the media and advertising business is being reinvented except ad salesIt39s time Media companies invest far less than almost every other major industry in B2B marketing intelligence communication and brand building amp8211 only 2 to 8 of total company budget vs 10 to 18 by nonmedia companies If you can39t increase your investments at least review reallocate and reinvent how they39re working to generate growthIf you39re answered yes to at least three of my questions I want to tell you about MEDIAVILLAGE 2030 and how MediaVillage membership supports your growth by updating and modernizing your B2B marketing communications competitive intelligence talent development educational tools and DEI programs At the very least you and your colleagues should be aware of the updated MediaVillage leadership resources and tool kit for growth at AboutMediaVillagecomJoin me on the fascinating media journey at my new Jack Myers ThinkTank podcast and I hope to hear from you at jackmediavillagecom or jackmyersbiz

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Fellow Media Professionals, Lend Me Your Ears for 3 Minutes

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Jack Myers

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Fellow Media Professionals, Lend Me Your Ears for 3 Minutes

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