FiOS TV for iPad: A Clear Vision for the Future - Shelly Palmer

TV Tablet Smart phones and although size matters a screen is a screen is a screen So when will WiwWiwWiw What I want When I want Where I want video viewing actually happen Verizon has taken a nice first step into the future with FiOS TV for the iPad It39s an app that lets FiOS customers watch video in their homes through their FiOS broadband connections After about a week of using the app I can honestly say quotgood effortquot Which may not be high praise but I am super excited by the possibilitiesVerizon says its ultimate goal is to let customers have a WiwWiwWiw experience outside the home It is collaborating with its content partners and Madison Avenue to make it happen This is such a big step I can forgive all the things that the app doesn39t do and simply concentrate on how awesome it actually is and how superawesome it is going to be when it evolvesquotWith tablets and smart TVs becoming a standard amp8211 rather than an exception amp8211 in homes across America right now we39re enriching the value of FiOS TV at the right time for our customersquot Says Maitreyi Krishnaswamy Director of Product Development for FiOS TV quotWe believe that we39re introducing these new FiOS TV enhancements at exactly the right moment amp8211 just as tablet computers and smart TVs are going mainstream with dramatically growing sales nationwide The ability to watch live TV channels anywhere in your home anytime you wish is very coolquotAccording to the Verizon FiOS Innovation Index Borderless Lifestyle Survey US adults are using a variety of devices to regularly watch video content 80 percent use TVs 40 percent use laptops 19 percent use smartphones 16 percent use game consoles and 15 percent are currently using tablet depend on a second screen within their home when watching live events on the TV The number of tablet users is expected to surge based on the Index finding that 12 percent of adults plan to purchase or upgrade a tablet in the next three monthsKrishnaswamy goes on to say quotThe living room is going borderless for FiOS customers With FiOS TV on the iPad we39re removing another wall that limited our customers39 ability to watch the TV shows they love amp8211 anytime in any room amp8211 throughout their home FiOS TV is the service for a truly borderless TV entertainment experience throughout the homequotBack to the App It39s called FiOS Mobile which doesn39t make much sense since you can39t take it much further than your backyard before it simply becomes a program guide and a remote DVR programming device That said when you are in WiFi range of your FiOS router you can watch an interesting array of video content on your iPadThe menu is graphical so you quotpoint to your choicequot a lot like ordering food off the Denny39s menu Either Verizon is expecting very young children to use this app or it just is dynamic thumbnail happy Either way you can choose from content such as HLN BBC World News ID Military Channel H2 OWN Style DIY MTV2 and more There are select series from USA SCI Animal Planet all the Viacom Media Networks etcThere39s a nice nav bar at the bottom of the app with soft buttons for quotWhat39s Hotquot quotTV Listingsquot quotVideo On Demandquot and quotDVRquotThere is nothing remarkable about this app and if you have a TV set in your FiOSenabled home the only reason you might consider downloading it is for remote DVR control and TV listings But and it39s a big but if you use it to watch TV over WiFi in your home you will see the future FiOS TV for iPad is a window to how the television business is going to ultimately work People are absolutely going to take their TVs with them and this app is a real first stepHow will the business change when people are watching both live and on demand content on iPad Minis in the backs of cabs on public transportation or while hanging out around town How dramatically different will video advertising have to be to take advantage of addressability targeting and location on the fly What does it mean to quotown contentquot in a world of LTE cloudsI love what this app represents It is awesome and it makes me smile It also sends shivers of fear down my spine For those of us in the advanced media biz there39s a lot of work to do Thanks Verizon for an awesome first look at the future of television It39s a great first step and it39s super coolShelly Palmer is Fox 5 New York39s Onair Tech Expert WNYWTV and the host of Fox Television39s monthly show Shelly Palmer Digital Living He also hosts United Stations Radio Network39s Shelly Palmer Digital Living Daily a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology media and entertainment He is Managing Director of Advanced Media Ventures Group LLC an industryleading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts ampamp Sciences the organization that bestows the coveted Emmyamp174 Awards Palmer is the author of Television Disrupted The Transition from Network to Networked TV 2nd Edition York House Press 2008 the seminal book about the technological economic and sociological forces that are changing everything and Overcoming The Digital Divide How to use Social Media and Digital Tools to Reinvent Yourself and Your Career York House Press 2011 For more information visit shellypalmercomRead all Shelly39s MediaBizBloggers commentaries at Shelly Palmer ReportCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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FiOS TV for iPad: A Clear Vision for the Future - Shelly Palmer

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