First "90210" Cliffhanger of the Season: Is Something Wrong With the Show?

In a truly unexpected turn of events The CW has decided to not make the premiere of its upcoming drama 90210 available to critics and members of the media prior to its scheduled premiere on September 2Is this any way to treat the most buzzedabout new series of the fall season What about the press which has embraced 90210 with an unbridled enthusiasm bordering on the absurd Following their press conference last month at the Summer 2008 Television Critics Association gathering the cast of young 90210 unknowns was surrounded by the biggest scrum of the entire tourHere is the statement the network sent to critics and reporters on MondayquotThe CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen 90210 for any media in advance of its premiere We39re not hiding anything simply keeping a lid on 90210 until 902 riding the curiosity and anticipation into premiere night and letting all our constituents see it at the same timequotAs the digitally empowered denizens of the same network39s Gossip Girl might communicate WTF Actually the young snobs on that show probably wouldn39t be caught dead watching the spinoff of Beverly Hills 90210 because the original is so lastmillennium Some good news The CW is sending out the first three new episodes of Gossip Girl this week so all must be well on that frontEven the most clueless moviegoer knows that if a studio decides to withhold a movie from the press prior to its release then the powers that be have decided it39s a dog Surely 90210 can39t be that badGeez The WB one of the two networks that were mashed together to form The CW couldn39t wait to show off its new shows to the media In 2004 it sent out the completed pilot of Greg Berlanti39s Jack ampamp Bobby in early May before Upfront week90210 is set to debut two weeks from today It must be good to go by now What are we to think

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First "90210" Cliffhanger of the Season: Is Something Wrong With the Show?

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Ed Martin

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First "90210" Cliffhanger of the Season: Is Something Wrong With the Show?

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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