NEW OWNERS, NEW PLAYERS, START-UP BOOT HILL

  1. Many of the leading legacy media companies are in-play, positioned for mergers, acquisitions and privatizing.
  2. Tech-focused Silicon Valley media companies will acquire and partner with legacy media companies that own large content libraries. The value of long-form content libraries will grow exponentially in value, as the economics around new production of original long-form programming decline. Marketers, studios and distributors will partner to re-introduce golden oldie content from the past.
  3. Media alliances will expand and strange bedfellows will engage. Most legacy media companies are in-play – buying and selling. Can Verizon/AOL and Time Warner possibly reconnect? Very unlikely but a fun theory. .. Will Apple and Disney connect? … Yahoo without Alibaba will be valued at only and estimated $3 to $4 billion - pocket change for many companies… Amazon will emerge as the most prized, innovative and valued media company when it connects One-Click Purchasing to advertising and content… What will AT&T do next? DISH? … Pay attention, above all else, to what John Malone does… What will Oracle, Adobe, Salesforce, IBM and corporate outliers acquire in the media space?...  What unknown suitor is lurking?
  4. Thousands of VC-funded companies in the ad tech space will be acquired, merged or relegated to start-up boot hill as the industry contracts and consolidates around market leaders, as it always has.

Read the other Trends here:

1 - AGENCY AND MEDIA REALIGNMENT AND REINVENTION

2 - REINVENTING CONTENT

4 - DATA, BIG DATA AND EMOTIONAL DATA

5 - SMART STAFFING