Five Practices to Stop Now So We Can All Get Some Money - Walter Sabo - MediaBizBloggers

What if elevators went much faster or slower When did 125 year old technology become the standard clock for selling new ideas Insane Some ideas need a great deal of time and background to present properly others need a second If an idea is presented in a compelling manner the audience will not perceive the passage of timeThat leads us to the more important concept Learn how to tell an interesting story and give a thrilling pitch Most of the personality traits needed to excite an audience that are stripped away in business school Presenters with anecdotes and jokes are viewed by investment bankers with suspicion Thatamp8217s tragic VCamp8217s are attracted to people like themselves math majors not managers leaders and visionaries Am I saying that math majors are rarely compelling managers or leaders Yes I amBased on what Iamp8217ve seen most presentations are so painful that itamp8217s easy to see why investors want a short pitch Unfortunately a lot of good ideas are not funded because they require a sophisticated sellToday there is a whole industry devoted to refining elevator pitches and practicing your amp8220180 pitchamp8221 These are sleazy sideshows distracting from the more important goal of developing a business95 of all venture capital investments fail The mistake starts with the first question amp8220What is your elevator pitchamp8221 Nonsense2 MARKETING FUNNELSA typhoon of BS Have you seen those elaborate charts and graphs that show all manner of wackiness The only thing missing from the list of amp8220leversamp8221 amp8220media spendsamp8221 and amp8220marketing flashpointsamp8221 is a statement of whether or not the plan will amp8220sell stuffamp8221 Thatamp8217s because all involved are so far removed from selling stuff that they donamp8217t have a clue3 SCHEDULING PHONE CALLSHereamp8217s an idea why not just pick up the phone call a person and see what happensBetter stop the false economy and hire a secretary Think of all the time you waste leaving voice mail messages and navigating phone trees Imagine talking to a single person who works for the executive you are calling knows where they are and will connect you to them quickly InsaneDo not confuse filling out your own Fedex forms with productivity Busyness is not productivity The absence of secretaries has lead to the delusion that going to the mailbox changing your own printer ink and making your own travel reservations are good uses of management time Whenever an executive performs these amp8220busyamp8221 chores their brain is in task rather than creative mode Their skills and gifts are squandered At the end of a long day of running the copier filling out forms making the printer work getting along with coworkers in a politically correct manner and eating lunch at their desk these executives have achieved nothing of valueHire the secretary4 INNOVATION SEMINARSIf you say youamp8217re cool youamp8217re not True innovators keep it to themselves Be leery of those in a fever to share their innovative prowess Itamp8217s stunning how many conventions place the word amp8220innovationamp8221 in their title The selection process for convention panelists is to put them through a string of gatekeepers who by nature want to please not scare a crowdTrue innovation is terrifying and doesnamp8217t play well at conventions5 ELIMINATE CPM AND CPP AS MEDIA BUYING GOALSIf you own a company do you want to pay for points or do you want to pay for customers Instead of a percent of the media buy agencies should only be compensated for cases sold of the product I just thought about that you mean agencies get money for BUYING something wow6 Bonus track TECH AS A amp8220SAFEamp8221 INVESTMENTNo one buys a radio computer TV video screen or any consumer electronics product to have the box Yet socalled investment bankers throw away billions a year on amp8220techamp8221 When I was hired to consult Sirius radio the management actually believed that their distribution system was quite sufficient to attract subscribers for their radios After all they had raised billions to put up those satellites and those amp8220safeamp8221 proprietary patentsI pointed out that the stations sounded awful No one at Sirius at the time believed that the sound coming from the speakers was either a problem or priority They hobbled along with 300000 subscribers for a long time until we put on scientifically constructed terrific programming And then I lead the charge to hire Howard Stern and now satellite radio is an industry Nonduplicable content is the safe investment compared with easily copied aluminum boxesWalter Sabo conducts compelling learning events for management These popular events do not have the word amp8220innovationamp8221 in their title Contact WalterHitviewscom Discover how online video stars will bring new customers to your business this week Please go to wwwhitviewscom Walter Sabo is the CEO of HITVIEWS a marketplace that matches top brands with online video webstars who can sell product

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Five Practices to Stop Now So We Can All Get Some Money - Walter Sabo - MediaBizBloggers

Author

Publish date

Channel

Walter Sabo

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Five Practices to Stop Now So We Can All Get Some Money - Walter Sabo - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Walter Sabo

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

The payment was successful

Cookies