Five Solutions to the Six B2B Problems We All Share

SIX B2B PROBLEMS ALL BUSINESSES SHAREo The mounting pressure of your everexpanding daytoday responsibilitieso The pressure of time management feeds organizational inertia and failure to innovateo Executives with budget and financial control are more and more disengaged from daytoday realitieso Experience is no longer a proxy for knowledgeo Hierarchies and silos are outdated but remain locked into organizational systemso Subject matter expertise and market intelligence are difficult to accessMEDIAVILLAGEamp8217S FIVE B2B SOLUTIONS FOR GROWTH1 Replace organizational silos with ICOs amp8212 Integrated Collaborative Organizations amp8212 for greater efficiency and competitive effectivenessTransforming from siloed hierarchies to horizontal collaboration is difficult but silos are an obsolete model originally designed to foster independent thinking and budget control As industry walls crumble and integrated partnerships become the norm siloed organizations operating with legacy models cannot compete effectively with agile collaborative ones The integration of capabilities across B2B disciplines improves organizational efficiency When silos are replaced by integrated models organizations gain greater agility and cost efficiencies Resources can be allocated and integrated quickly across the organization to respond most effectively to opportunities without the complications of politics budgetary selfinterest organizational inertia and relationship restrictions2 Use zerobased budgeting to assess B2B marketing investmentsLegacy B2B solutions have declined in effectiveness and scale With technology driving change in consumer and corporate behavior itamp8217s essential to assess B2B marketing investments from a zero base and reallocate budgets to gain proprietary business intelligence target integrated business partnerships fill knowledge gaps and proactively address obstacles to growth Journalistic standards and B2B priorities require updating3 Invest in solutionsbased B2B marketing Integration of capabilities across B2B marketing disciplines improves organizational efficiency and agility Resources can be allocated and integrated quickly across the organization to respond most effectively to opportunities without the complications of politics budgetary selfinterest organizational inertia and relationship restrictionsStrategies need to be rebuilt around digital experience and purpose marketing Corporate brand equity must be clearly differentiated around capabilities education emotional connections sustainability differentiation and talent Solutions are built on ongoing market intelligence agility and quick response content marketing communications management and control effective B2B targeting multiplatform messageexperience integration searchable longtail knowledge building blocks transactional pull and performance measurement with defined KPIs4 Attract retain and empower amp8220new majorityamp8221 talentAs difficult as it may seem the problem of hiring and retaining amp8220new majorityamp8221 talent is solvable when you learn and follow best practices Talent development requires integration across experiences facilitated collaboration and application of proven practices for diversity equality and inclusion across teams MediaVillage has identified 24 DEampampI initiatives that have proven to be good for business and are recommending six for industry adoption at the Advancing Diversity Hall of Honors Induction Experience at CES5 Incorporate market intelligence and meeting preparation tools effectivelyEducation and talent development must be your highest priorities Growth requires investments in and resources dedicated too An understanding of how your talent and B2B stakeholders are responding to problems confronting them individually their business categories and their companies Indepth credible communications of your differentiated solutions to those problems Ongoing intelligence to identify marketplace shifts Rapid response to marketplace shifts that impact your gotomarket strategies Turnkey tools and resources for activating custom B2B marketing solutions and Online educational support for your teams clients and stakeholdersAt MediaVillage weamp8217ve reinvented B2B marketing around these five principles for growth built around our B2B Solutions Marketplace that connects professionals across the corporate educational and nonprofit communities Through collaboration solutionsbased B2B marketing intelligence and talent development and education we custombuild your B2B solutions and support your gotomarket strategy Today more than 150 companies organizations and industry leaders are members of the MediaVillage Knowledge Exchange and Solutions MarketplacePhoto credit Tero Vesalainen Pixabay

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Five Solutions to the Six B2B Problems We All Share

Author

Publish date

Channel

Jack Myers

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Five Solutions to the Six B2B Problems We All Share

Enjoying This Commentary? There's More to Love

Jack Myers

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

The payment was successful

Cookies