Five Trends About To Make A Buck - Walter Sabo

There are at least 5 new business ideas that are close to the event horizon for profits1 Internet Radio If Internet radio companies and aggregators such as vTuner TuneIn Accuradio Pandora Spotify offer original content the revenue will follow more quickly than they can imagine HBO Showtime USA Networks AMC SiriusXM were all aggregators of content made by other companies and distributed on other platforms Stages Can we call them quotstagesquot rather than quotplatformsquot The result was customers who chose one quotmoviequot channel HBO and its competitors had to distinguish themselves with original content such as The Sopranos and Weeds to give customers a reason to subscribe to more than one premium channelAs Internet Radio and Audio Apps grow in popularity their point of success will arrive when they launch their own shows It39s fun to listen to Radio Monaco for a while but that wears off Ultimately it39s the same songs on all the apps and those songs come with insane uncontrollable royalty fees Original content is marketable ownable and profitable2 JUMPWIREMEDIACOM Jumpwire Media has built a proven ecological system that organically connects media outlets with social platforms ie They know how to make TV and Radio ratings grow by using social media Jumpwire Media sells tickets and products Direct cause and effect Proven I39ve seen a lot of wacky social media quotanswersquot that aren39t Most of the real jokers work inhouse at large media companiesJumpwire Media has proven what they claim at radio stations like WBLS Their system works on all social platforms ie Twitter YouTube Facebook etc But here39s the deal as a managing executive it is your job to personally review company offerings like jumpwiremediacom If you send these quotvendorsquot how about geniusesto the IT Department you are sending them to their doom Do you like selling to the brand or the agency Then don39t send digital vendors to your equivalent of an agency the IT departmentJumpwire Media has increased ticket sales for AMC movie theatres grown ratings for radio stations Discovery Networks BskyB and several other pragmatic and often unpleasant companies that demand results Their management team is not living in a garage they are experienced pros who show up on time and can do businessReview digital vendor offerings yourself and don39t be afraid to ask questions You won39t appear dumb all questions make you smart3 TABEO will lead TOYS R US to their best Christmas since 2007 It is shocking that Apple Samsung and similar companies have not made a kid targeted tablet Tablets are not electronic gadgets to this audience they are their paper and pencil You realize that many public schools no longer teach cursive writing Didn39t know that Your inhouse IT people are behind on many things and the impact of tablets and iPhones on children UNDER 5 is just one of them Although it39s just my opinion I39d buy the TOYS R US stock now4 Kickstartercom is just the start Kickstarter allows anyone to put money into new companies or projects For example the rewards vary from equity in the company to a credit in an independent movie go see Radio Unnameable to a tax deduction There will be dozens of sites like this because traditional venture funds have no interest in these ventures The reason traditional venture funds have no interest in these ventures is that the laws and liabilities that govern their funds make the cost of a transaction high as do the Hermes Ties worn by their employees I39ve met ONE cool venture investor Marc Rowen at Apollo and Marc doesn39t wear ties and he39s always right Freakin39 genius95 of traditional funds make bad startup investments so why put your money there At sites like Kickstarter the amount of the investment doesn39t matter the rewards are nontraditional TRUE incubators have a chance they don39t need to be sheparded by annoying charactersThese sites will proliferate and be profitable5 COMPANIES THAT LEARN FROM TMZ Many are distracted by the content of TMZcom and fail to learn the lesson TMZ is a brand that has been extended to Radio TV and a bus tour The lesson is that none of those products share anything except a logo and an attitude The TV show is MUCH slicker than the website It39s a HIT TV show among 1834 year olds The bus tour of Hollywood is abus tour that visits sites of scandal rather than celebrity homes The website is super easy to navigatea great website with an average of 97 M uniques a month source Compete Many companies addon their social media component in a clunky former Soviet Union kinda way When you see companies say quotAnd LIKE us on Facebookquot quotTwitter usquot quotHere39s what39s trending now quot They just don39t get it TMZ ties all of that together seamlessly Companies that discover SSM Seamless Social Mediaamp174 will thrive in the next 3 yearsPlease don39t Twitter meThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Five Trends About To Make A Buck - Walter Sabo

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