Daily digital newsletters suggest that there are hundreds of hot new "platforms" and "monetization" and "disruptors." There aren't. A quick walk from the gourmet water cafes of lower Manhattan or Palo Alto to the food court at Mall of America will clarify the efficacy of many digi-theories. Remember, fiber optics (Lucent!) were ready to go in 1962, as were Picture Phones, but AT&T waited until they depreciated all the copper wire to roll out fiber.