Over the last few weeks we’ve heard the views of two of the largest advertisers on the planet on the current state of the media and advertising businesses. We can condense their thoughts. Marc Pritchard of Procter made a famous speech at the IAB just over a year ago in which he laid out the framework for a more transparent, honest and open relationship with his agencies, and with the online media platforms with whom he advertises. Keith Weed, in the corresponding IAB forum this year talked of how Unilever wouldn’t spend money with those "platforms or environments that do not protect our children or which create division in society, and promote anger or hate." Finally, at the ISBA Conference last week Marc Pritchard had words for the agencies on how they should organize and run their businesses, removing layers of account people and focusing more resources on improving and driving creativity.
Following Procter and Unilever
