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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Trusting Data: Bots Don't Buy

Trusting Data: Bots Don't Buy

The Grand Potential of Origin

The Grand Potential of Origin

Lessons From a Long Career – Part One

Lessons From a Long Career – Part One

Advice to All: If You Don't Know, Ask!

Advice to All: If You Don't Know, Ask!

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