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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Shooting the Messenger

Shooting the Messenger

The Benefits of Origin -– and How to Fund It

The Benefits of Origin -– and How to Fund It

Lessons from a Long Career – Part Three

Lessons from a Long Career – Part Three

More About Why Words Matter

More About Why Words Matter

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