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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Money, Power and Influence in Measurement

Money, Power and Influence in Measurement

Respect Others, Respect Experience, Respect the Job to be Done

Respect Others, Respect Experience, Respect the Job to be Done

How to Succeed at Media Agencies

How to Succeed at Media Agencies

Measuring Everything That Communicates

Measuring Everything That Communicates

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