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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Media Measurement Is a Marathon, or Rather Multiple Marathons, Not a Sprint

Media Measurement Is a Marathon, or Rather Multiple Marathons, Not a Sprint

Wise Guy

Wise Guy

Mark Read's Folly: Ageism in Advertising

Mark Read's Folly: Ageism in Advertising

The Perils of Knowing Too Much

The Perils of Knowing Too Much

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