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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

In-Housing and Trust

In-Housing and Trust

Ratings Rise and Ratings Fall: Is it the Network or the Star?

Ratings Rise and Ratings Fall: Is it the Network or the Star?

GroupM's Merger of Essence and MediaCom: More Than Meets the Eye?

GroupM's Merger of Essence and MediaCom: More Than Meets the Eye?

Ask a Blogger: Netflix, Context, Measurement, Attention, Pitches and Twitter

Ask a Blogger: Netflix, Context, Measurement, Attention, Pitches and Twitter

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