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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

On the Importance of Audience Research
On the Importance of Audience Research
By
Outcomes and Outputs
Outcomes and Outputs
By
Learning Lessons
Learning Lessons
By
Money, Power and Influence in Measurement

Money, Power and Influence in Measurement
Respect Others, Respect Experience, Respect the Job to be Done

Respect Others, Respect Experience, Respect the Job to be Done

How to Succeed at Media Agencies

How to Succeed at Media Agencies
Measuring Everything That Communicates

Measuring Everything That Communicates

Events

Equality Lounge in Celebration of Mentor Day

Equality Lounge in Celebration of Mentor Day

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