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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Where We've Gone Wrong: An Illustrated History

Where We've Gone Wrong: An Illustrated History

Media Matters, But Audiences Matter More

Media Matters, But Audiences Matter More

Brands and Agencies Should Celebrate Pitches Less and Relationships More

Brands and Agencies Should Celebrate Pitches Less and Relationships More

Audience Measurement in 2020 – A Blueprint

Audience Measurement in 2020 – A Blueprint

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