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Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Columnist Brian Jacobs uses his experiences within the world of marketing and advertising to provide insightful commentary on the changing landscape, including trends among full-service ad agencies, media agencies, media planning, and multi-disciplinary communication planning.

Advertisers Doing It for Themselves

Advertisers Doing It for Themselves

Lessons from a Long Career -- Part Two

Lessons from a Long Career -- Part Two

Questioning Cannes: Reflections from a Non-Attender

Questioning Cannes: Reflections from a Non-Attender

In Praise of Media Entrepreneurs

In Praise of Media Entrepreneurs

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