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The Cog Blog

Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global Media). He has worked in the UK, EMEA and globally out of the USA. His experience covers shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multi-faceted digital channels; and from media planning to multi-disciplinary communication planning.

The Cog Blog

Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global Media). He has worked in the UK, EMEA and globally out of the USA. His experience covers shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multi-faceted digital channels; and from media planning to multi-disciplinary communication planning.

Advertisers and Accurate Audience Measurement — Who Pays?

Advertisers and Accurate Audience Measurement — Who Pays?

Advertisers Finally Get Involved in Shaping Audience Measurement

Advertisers Finally Get Involved in Shaping Audience Measurement

What Happened to Transparent Media Deals?

What Happened to Transparent Media Deals?

Why the Promise of Addressable Video Advertising May Also Be Its Downfall

Why the Promise of Addressable Video Advertising May Also Be Its Downfall

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