Forbes.com, Hearst Interactive and WSJ.com Top Survey of Ad Execs on Value & Performance

Scroll Down for the Detailed Ranking TableForbescom leads thirteen printbased legacy media companies in the 10th Annual MyersBizNet Survey of Advertising Executives on Digital Media Companies39 Value and Sales Organization Performance conducted in association with Vision Critical Based on the percentage of 300 respondents rating each company with which they do business as market leadermarket achiever 45 on a 5 point scale Forbes was ranked first for quotInnovation and Market Leadershipquot second for quotValue for the Investmentquot fourth for quotQuality Sales Team and Customer Servicequot and sixth for quotPremium Content and Audience QualityquotHearst Magazines Interactive ranked second in Overall Performance based on the aggregated average of the four categories and WSJcom third among the 13 printcentric media companies Myers surveyed 600 advertiser and agency executives measuring perceptions toward the digital organizations of 29 legacy print and TV media companies and 42 digital quotnativequot companies including Google YouTube Facebook Twitter AOL and YahooHearst ranked first among the print companies for Quality Sales Team and Customer Service followed by Forbes New York Times Digital WSJ Thomson Reuters Conde Nast Entertainment impreMedia Meredith Media Sales Time Inc Digital Media and GannettHearst also ranked first for Value for the Investment and third for Premium Content and Audience Quality but declined to tenth among the 13 print companies for Innovation and Market Leadership WSJ ranked first and Meredith second for Premium Content and Audience Quality Also included in the study were Washington Post Digital MailOnline and MarthaStewartcomThere are significant variables in performance based on the specific respondent group For example both Meredith and Conde Nast are better perceived among respondents from traditional media agencies than among those from digital agencies Time Inc is more positively perceived among younger buyers and planners than among those who have been in the industry for 8 years suggesting the company remains saddled with baggage from outofdate perceptionsAll 13 of the print companies generated positive average 45 ratings from more than half the respondent base an impressive achievement for the industry as it transforms to a digitallycentric businessThe full report on 72 digital sales organizations is available to premium members of MyersBizNet a businesstobusiness network of more than 200 media and advertising companies MyersBizNet provides members with economic intelligence marketing resources sales development tools and career development programs MyersBizNet has been studying and reporting on media sales organizations media and marketing strategies and media economics since 1984 Premium members will be receiving detailed reports and analyses from the study over the next few weeks2013 Survey of Advertising Executives on Print Media Digital Organizations Overall Value for the Investment Quality of Sales Organization and Customer Support Premium Content and Audience Quality Innovation and Market Leadership Individual Reports on Each Performance Measure are Available to Premium MembersRankings below based on the average aggregated percentage of respondents rating each organization 45 on a five point scale in four performance categories Respondents prequalified as having a business relationship with each company they rate Chart below reflects total respondents Detailed data on ten additional subrespondent groups is available Survey conducted by Vision Critical in August 2013 among 300 respondents COMPANY Rating amp160 amp160 45 among Rank amp160 Total Respondents amp160 Forbes 783 1 Hearst Magazines Interactive 767 2 Wall St Journal 759 3 Meredith Media Sales 732 4 Thomson Reuters 716 5t impreMedia 7160 5t New York Times Digital 684 7 Time Inc Digital Media 670 8 Gannett Sites 654 9 Washington Post Digital 625 10 MailOnline 616 11 Conde Nast Entertainment 599 12 MarthaStewartcom 502 13 amp160 amp160 amp160 SOURCE MyersBizNet Myers Media Business Report Annual Survey of Advertising Executives on Digital Media Value and Sales Organization Performance 2014 The full methodology is published in the full report Contents copyright amp169 2013 MyersBizNet Inc Reproduction distribution in any form and duplication is restricted exclusively to corporte members of Myers Media Business Network amp160 amp160 amp160 If you are receiving this report you are a registered member to Jack Myers Media Business Network or are receiving it as part of a registered corporate membership As a member Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your membership underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a member you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom Image courtesy of cooldesignFreeDigitalPhotosnet

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Forbes.com, Hearst Interactive and WSJ.com Top Survey of Ad Execs on Value & Performance

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Forbes.com, Hearst Interactive and WSJ.com Top Survey of Ad Execs on Value & Performance

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