Tanya Franklin is all about the future, not the here and now. As Director of Market and Consumer Insights at Lowe's she works with the Strategy, Insights, Planning and Process group to monitor consumer and lifestyle trends to keep the home improvement company on the cutting edge and at a competitive advantage. If the group identifies likely shifts in consumer behavior, driven by social, cultural, environmental, technological or economic forces, the insights are disseminated across the enterprise to help drive new business initiatives.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.