Four Reasons Local Broadcast TV News is Essential During a Crisis

TVB commissioned Dynata to execute twoamp160severeamp160weatheramp160surveys one on Hurricane Helene and one on Hurricane Francine Both surveys overwhelmingly revealedamp160that the main information source for residents in a time of crisis amp8211 and the most trusted amp8211 is their local broadcast television station assetsLocal Broadcast News was the Goto Source Overall for Information on Hurricane Helene and FrancineSeven out of ten chose local TV news for information about each of the hurricanes The second choice was selected by only half of the respondentsAwareness Local Broadcast TV is Where Residents TurnLocal broadcast TV news was the most important platform for making respondents aware of both Helene and Francine39s impact before during and after the stormTrust Viewers Trust Local Broadcast TV Assets Above All Other Forms of MediaWhen tragedy strikes and every second counts it is essential to find information you can trust Local broadcasters have established themselves as a reliable source of information knowing and prioritizing the safety and wellbeing of their communities The top two most trusted platforms Both local TV station assets local TV broadcast TV news and local TV stations websitesappsLocalism Residents Want Expert Information Targeted to Their AreaWhether itamp8217s the onair reporting or the digital assets of local broadcast TV stations people turn to local news because they want information that pertains to the area they live in from a source they trust They feel their local broadcast station is quotlooking out for what I need to knowamp8221 Local broadcasters have deep roots in their communities making them uniquely positioned to understand and address the needs of their viewersThe value that local broadcast stations bring to their viewers on a daytoday basis and the trust they build throughout the year is reflected in their importance as the goto source during times of crisis Another demonstration of how critical and essential the services of local TV stations are for their communitiesThis article was written by Hadassa Gerber Executive Vice President Chief Research Officer TVBPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Four Reasons Local Broadcast TV News is Essential During a Crisis

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