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TVB is the not-for-profit trade association of America’s local broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 700 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars.

 

TVB is the not-for-profit trade association of America’s local broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 700 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars.

 

People Talking Politics: Local TV Dominates Sources for Political Chat -- Stacey Lynn Schulman

People Talking Politics: Local TV Dominates Sources for Political Chat -- Stacey Lynn Schulman

Welcoming Home Nielsen's New Leader -- Steve Lanzano -- TVB

Welcoming Home Nielsen's New Leader -- Steve Lanzano -- TVB

Global Champions, Homegrown Heroes -- US Olympic Athletes Spur Local Television Viewing -- TVB

Global Champions, Homegrown Heroes -- US Olympic Athletes Spur Local Television Viewing -- TVB

Together, Local Television and Automotive Sales Are a Well-Oiled Machine -- Steve Lanzano

Together, Local Television and Automotive Sales Are a Well-Oiled Machine -- Steve Lanzano

Contributors

Charlene Weisler

Charlene Weisler

Charlene Weisler is a media research executive and MediaVi…

Steve Lanzano

Steve Lanzano

Steve Lanzano is the President and CEO of the Television B…

Stacey Lynn Schulman

Stacey Lynn Schulman

Stacey Lynn Schulman oversees all strategy, analytics and …

Abby Auerbach

Abby Auerbach

Executive Vice President and Chief Marketing Officer TVB &…

Don Seaman

Don Seaman

Manager, Marketing Communications TVB Don Seaman joined th…

Bill Fine

Bill Fine

Bill Fine, is President and General Manager, WCVB-TV Bosto…

Ron Salmon

Ron Salmon

Director of Marketing Research TVB Ron Salmon is a Directo…

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