As we dive into the back-to-school shopping season, TVB's latest report concludes that TV advertising is a crucial player in influencing consumer behavior. And with the NRF predicting that this season will have the second highest spending on record, with an estimated $38.8 billion, it's more important than ever for advertisers to properly allocate their spending budgets. Here are four reasons why TV advertising is essential in this year's back-to-school season:
Four Reasons TV Advertising Plays a Vital Role in Back-to-School Shopping Sales
