Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration

FreeWheel39s technology will now power FOX39s ability to offer dynamic ad insertion in College Football allowing advertisers to purchase more premium live sports inventory from FOX while also incorporating a variety of features to provide an optimal viewing experience for audiencesFOX39s AdRise and FreeWheel have also partnered to build technology that can enrich an ad opportunity with contextual signals ranging from specific player or team information to the type of play or score happening in the live game This further allows advertisers to purchase One FOX inventory in high attention moments where audiences are paying closer attention to the onscreen actionThe move comes as FOX furthers its shift toward automated forms of ad transactions FreeWheel will utilize capabilities across its portfolio including Beeswax to create a unified pool of premium video ad inventory across the entire One FOX portfolio that can be more directly available to marketers using FreeWheel39s technologyquotThe TV ad marketplace is very complex and when we thought about who is doing a great job helping advertisers to cut through that clutter and drive ROI FreeWheel clearly stood outquot said Darren Sherriff Senior Vice President Advertising Technology Solutions FOX quotWe39re thrilled to be able to offer our advertising partners a powerful way to reach engaged audiences across the entire Fox portfolio including our premium live sports events while prioritizing and protecting the viewer experiencequotquotWe are excited and proud to strengthen our relationship with FOXquot said Katy Loria Chief Revenue Officer FreeWheel quotOur antidote to today39s complicated ad landscape is to provide technology and solutions to help further accelerate the momentum growth and innovation behind premium video As FOX39s primary ad serving partner we are looking forward to working with them amp8211 and advertisers amp8211 to drive better business resultsquotThe collaboration brings synergistic benefits to advertisers working with FOX and FreeWheel Marketers specifically now have the ability to access one scaled FOX opportunity to drive incremental audience reach FOX meanwhile now has a simplified way to package its ad inventory supply particularly for audiencebased sellingThis longterm deal expands on FreeWheel39s previous relationship with FOX In November 2022 Fox Corporation announced that it had tapped FreeWheel to power its One FOX video inventory across the company39s leading entertainment sports streaming and news portfolioPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration

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