FOX Launches New Ad Sales Portal and Marketing Campaign

For FOX Corporation and its array of television and digital content ventures Halloween Week 2020 became the starting line for a pair of new sales initiatives to get a head start on 2021One of those two initiatives is FOX Ad Solutions an online partner portal offering case studies campaign marketing material and other information available to current and prospective advertisers agency and media buyer personnel The other is the kind of businesstobusiness advertising campaign many TV networks run each year during a late winter to early spring Upfront event season In this campaign39s execution known as quotThe Power Of FOXquot all the ads are digital running on the websites of The New York Times AdWeek Advertising Age and other publicationsBoth efforts highlight the power and reach of FOX39 portfolio of entertainment sports news and Tubi the company39s breakthrough adsupported streaming platform The aim of the campaign is to inform advertisers and marketers on the ways FOX can help drive their business goals through the four verticals individually or orchestrated across the entire portfolioAccording to Erin Saulnier FOX Corp39s executive vice president of ad sales marketing the web portal fulfills a major aspect of ad industry outreach quotWe didn39t have a collective place a digital hub for our clients and our advertising agency partners to learn more about our verticals and our portfolioquot she says quotIt provides our sales team with a tool and it supports our strategy of partnering with our clients however they would like to work and engage with usquotHad FOX staged an Upfront presentation this past spring the portal would have been ready for deployment The Coronavirus pandemic disrupted that strategy giving Saulnier and her colleagues more time to refine the portal39s resources then launch it well in advance of the next Upfront cycleMoreover the portal is useful whether the user is at the office or working from home quotNow you can envision an AE sharing their screen and walking a client through a case study or a research insight because it39s easily accessible on our sitequot Saulnier details quotWe39ve had great response so farquotIndividual ads in the BtoB campaign tout the ability to achieve breakthrough sales results through the power to engage unite or connect viewers through specific FOX ventures Messages for Tubi tout reaching key demographic audiences engaged with smart TVdistributed content quotWe are proud to have Tubi as a fourth vertical along with FOX Entertainment Sports and News With its tremendous library of content Tubi reaches coveted streaming audiences that further complement our adsupported portfolioquot Saulnier addsquotWhen you look at the targeting we have the reach we have and the valuable audiences delivered across all these platforms we really enable brands to breakthrough both for you and with youquot she explains quotBreaking through with you means we can partner with a client sit down and talk about a client39s marketing objectives and then we activate within our verticals or across the entire portfolio There are many different touchpoints to break through with you whether that39s through branded content research studies or integrations or other forms of partnershipquotAlong with the new portal FOX is launching FoxAdSolutions social media handles on LinkedIn Twitter and InstagramIn early 2021 the FOX Ad Solutions portal will further expand its features in time for CES39 first virtual event Additionally a second flight of the quotPower of FOXquot BtoB marketing campaign will be activated in the beginning of the new yearClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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FOX Launches New Ad Sales Portal and Marketing Campaign

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Simon Applebaum

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FOX Launches New Ad Sales Portal and Marketing Campaign

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