Fox Takes AIM at Data, Programmatic and Advanced Advertising

There continues to be a myriad of fascinating and creative data-fueled solutions introduced into the sales process this year by media networks. One of the most recent is Fox’s AIM which, according to Audrey Steele, Senior Vice President of Sales Research and Marketing at Fox Broadcasting, offers “a suite of advanced advertising tools that use consumer target and behavioral data to offer varying degrees of campaign optimization flexibility.”