Heading into its May 14 presentation at Manhattan’s Beacon Theater, Fox is bringing several new dynamics to the Upfront market. As part of a longer-term plan to reduce inventory, the network is introducing new pods on Sunday nights that will only house two spots per break. "With Netflix and other streaming services, viewers are increasingly becoming accustomed to a non-ad-supported environment,” said Bruce Lefkowitz (pictured above), Executive Vice President of Ad Sales at Fox Networks Group. “The industry knows change is needed. We need a stronger consumer experience that leads to a better environment for advertisers’ messages.” He noted that studies point to higher levels of engagement and recall, among other enhanced metrics, when messaging is presented in less cluttered environment.
By J.P. Fields