As the character of Thelma Harper in Mama’s Family, comedienne Vicki Lawrence became one of the most recognizable faces in television history. That wasn’t very surprising, given the fact that Lawrence had attended The Carol Burnett School of Comedy as a regular on Burnett’s classic variety series (where Lawrence created Mama). After sending Burnett, her idol, a fan letter, she was plucked from obscurity and offered a plum role as a member of The Carol Burnett Show troupe. While there’s no doubt Lawrence has always been “cool,” at the ripe young age of 69 she has officially become one of The Cool Kids, courtesy of a starring role on the new Fox series of the same name. “It's fun being a cool kid,” she said with a laugh during an exclusive sit down with MediaVillage. "It's kind of like walking into a little dream job."
When Fox’s breakout hit 9-1-1 returns this weekend Jennifer Love Hewitt will be donning the headset vacated by Connie Britton at the end of season one, playing new emergency operator Maddie Buckley, the sister of firefighter Evan “Buck” Buckley (Oliver Stark, interviewed here). It’s almost 20 years since Hewitt has had a recurring role on a Fox series – her last was in the Party of Five spin-off Time of Your Life (which found her PoF character Sarah Reeves trying to make it on her own in New York). She’s thrilled to be back. “I'm really excited to be back at Fox,” Hewitt recently told MediaVillage while promoting 9-1-1. “It's been a part of what has made this so heartwarming for me. Fox really started my career with Party of Five. It was a beautiful place to be then and it’s a beautiful place to be now.
In February of 2015 and then again in February of 2016 I penned articles challenging CEOs and CMOs about whether they were innovating to a fault and moving too much money out of television into digital advertising. I chose to publish on behalf of all TV ad sales executives and I later realized that I was also speaking for my colleagues on the media agency side. All too often, agencies feel compelled by their clients to “stay contemporary, be innovative, not miss the wave, plant a flag” – even without appropriate measurement and without proven effectiveness. The feedback from my sales colleagues and agency cohorts was truly heartening. Apparently, the dollars were moving faster than many folks involved in the day-to-day advertising world thought prudent.