Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data

The advertising world is rapidly evolving and Worksome a cuttingedge Freelance Management System has the numbers to prove it New data reveals a significant surge in freelance hiring among advertising agencies with a 40 increase in freelance contracts in Q1 2024 compared to the same period in 2023From January 1 2024 to March 31 2024 the total contractor engagements Worksome39s platform facilitated across 150 advertising agency clients were a notable 40 jump from Q1 2023 The total contracts signed in Q1 2024 marked a 36 rise yearoveryearA Changing Workforce LandscapequotThe advertising industry is seeing a strategic shift as agencies adapt to the current economic climatequot says Worksome cofounder and CEO Morten Petersen quotWhile the macroeconomic climate plays a role the real story is how companies are leveraging nonemployee talent to stay agile and competitive We see that as employee headcounts stabilize this increase in freelance hiring signals and underscores the shift towards flexible talent and the need for quick access to specialized skillsquotKey Insights from Worksome39s DataStrategic Workforce Shifts Agencies are increasingly relying on freelancers to navigate economic fluctuations and maintain flexibilityDemand for Talent Visibility Agencies are increasingly demanding visibility into highquality independent contractors ICs and the ability to place them on assignmentRapid Talent Acquisition The ability to swiftly hire specialized freelancers is critical for agencies to stay responsive to client needsGlobal Talent Reach Worksome39s platform empowers agencies to tap into a global talent pool ensuring access to toptier professionals regardless of locationImplications for the Advertising IndustryThis trend is not just a response to economic conditions but also a strategic move to integrate diverse skill sets and innovative thinking into the workforce By leveraging freelancers agencies can scale quickly optimize costs and drive creativityWorksome39s Commitment to InnovationWorksome continues to enhance its platform to meet the evolving needs of freelancers and enterprises alike By offering solutions to source their trusted talent engage with them compliantly and streamline payments Worksome supports the increasing shift towards flexible projectbased work models in the advertising industry and beyondRead more about the recent surge in freelance hiring herePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data

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Brianna Kerr

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Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data

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