FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties

NEW YORK amp8211 December 2 2020 amp8211 Today FreeWheel A Comcast Company Nasdaq CMCSA announced a breakthrough in lineardigital convergence FreeWheel will be leading ad decisioning across all NBCUniversal NBCU properties using their new AutoScheduler technology The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company making the endtoend process simpler and laying the foundation for digital ad insertion DAI and full lineardigital unification across the NBCU portfolio for campaign execution and pacingThe AutoScheduler tool streamlines NBCU39s scheduling process by analyzing ad breaks within linear campaigns along with various configurable business parameters and automatically filling the complete schedule The tool brings marketleading technology to the automatic placement of ads dynamically placing spots across the full roster of NBCU networks and enabling more efficient delivery against a marketer39s target demographicquotOur goal is to help marketers reach any audience at scale on any screenquot said Ryan McConville EVP Ad Platforms and Operations NBCUniversal quotWith the same discipline and response time as a digital ad server the AutoScheduler technology will help clients reach their target demos across linear with accuracy and precision The technology was built to align optimization capabilities of a linear traffic log with a modernday ad serverquotIn February NBCU unveiled their new One Platform technology solutions to give marketers the power to reach audiences across the full NBCUniversal ecosystem with datainformed impressions By partnering with FreeWheel NBCU is doubling down on their mission to create a simpler more accessible ecosystem for all advertisersquotThis partnership optimizes and simplifies the planning and buying process like never before laying the foundation for full unification of linear and digital video amp8211 which has long been the ultimate vision for our industryquot said Dave Clark General Manager FreeWheel quotOur goal at FreeWheel is to reduce complexity in the media landscape by more seamlessly connecting buyers and sellers with NBCU we are truly transforming amp8211 by simplifying amp8211 the way TV is bought and soldquotToday39s news brings to life ongoing work that FreeWheel and NBCU have been doing for many months and follows FreeWheel39s announcement in 2019 that it had completed the first stage of a technology unification initiative with NBCU to extend FreeWheel39s ad decisioning capabilities to traditional TV inventoryAbout FreeWheelFreeWheel A Comcast Company empowers all segments of The New TV Ecosystem We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals We provide the technology data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens across all data types and all sales channels in order to ensure the ultimate goal amp8211 results for marketersWith offices in New York San Francisco Chicago London Paris Beijing and across the globe FreeWheel A Comcast Company stands to advocate for the entire industry through the FreeWheel Council for Premium Video For more information please visit freewheelcom and follow us on Twitter and LinkedInAbout NBCUniversalNBCUniversal is one of the world39s leading media and entertainment companies in the development production and marketing of entertainment news and information to a global audience NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks a premier motion picture company significant television production operations a leading television stations group worldrenowned theme parks and a suite of leading Internetbased businesses NBCUniversal is a subsidiary of Comcast Corporation To learn more visit wwwnbcuniversalcomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties

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