While last year's World Cup games are now in the rearview mirror, they've provided a big forward thrust for upcoming live sporting events for FreeWheel, a Comcast-owned global technology platform for the television advertising industry.
FreeWheel Increases Live Sports Ambitions Following Its Big World Cup Win
![FreeWheel Increases Live Sports Ambitions Following Its Big World Cup Win](/media/articles/iStock-1431736978.jpg.550x380_q85_box-0%2C13%2C640%2C457_crop.jpg.webp)