From the moment the Jetsons' did their first video phone call and Dick Tracy fought crime with all his gadgets (especially his two-way wrist TV), people dreamed that these technologies would become a reality. It seemed inevitable. Mark McKee, General Manager of FreeWheel, a Comcast company, believes that there are three inevitabilities of TV advertising in 2023. He spoke about them during an event organized by FreeWheel, "Improving The Consumer Experience To Maximize Viewer Value," which took place at CES last week.
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