The most recent wave of FreeWheel's U.S. Video Marketplace Report, based on data collected during the first half of 2021, offers a fascinating overview of a market in flux. FreeWheel has been using its data from premium video content since 2012 to help inform the industry, offering advertisers and programmers a wealth of knowledge. Discerning trends during the pandemic has been especially important to get a sense of the size and the pace of growth of the market. "And it's really grown," shared David Dworin, vice president, advisory services, FreeWheel.
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