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From Cannery Row to Media Leadership: MFM CEO Joe Annotti Offers a New Vision for Financial Leaders (Video)

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From a childhood spent working in his dad's tomato canning plant in Hollister, CA to the leadership of the Media Financial Management Association, Joe Annotti has gained a unique understanding of leadership and how financial management intersects across corporate responsibilities. "If you're not in the lead, then you're trailing," he says. "You're going to fall behind and you may not be around. You need to be out in front, providing thought leadership and stimulating your members, even poking them a little bit on things they might be uncomfortable about. And then, if you do it correctly, I think you can stimulate conversation and provide a greater value to the members than they ever thought they might have." It's that wisdom, experience, and approach to leadership that led the Media Financial Management Association (MFM) to hire Joe as President/CEO and it's his commitment to thought leadership that led to MFM's planned launch this Fall of a dedicated MFMInSites.com thought leadership platform at MediaVillage. MFM joins the ANA, 4As, AAF, AEF, Ad Council and DPAA in making MediaVillage their home for industry thought leadership and conversation.

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leadership
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

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#

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#

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The Thought Leaders
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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Behind the Scenes in Hollywood
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Music Notes
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