From Cannery Row to Media Leadership: MFM CEO Joe Annotti Offers a New Vision for Financial Leaders (Video)

From a childhood spent working in his dad's tomato canning plant in Hollister, CA to the leadership of the Media Financial Management Association, Joe Annotti has gained a unique understanding of leadership and how financial management intersects across corporate responsibilities. "If you're not in the lead, then you're trailing," he says. "You're going to fall behind and you may not be around. You need to be out in front, providing thought leadership and stimulating your members, even poking them a little bit on things they might be uncomfortable about. And then, if you do it correctly, I think you can stimulate conversation and provide a greater value to the members than they ever thought they might have." It's that wisdom, experience, and approach to leadership that led the Media Financial Management Association (MFM) to hire Joe as President/CEO and it's his commitment to thought leadership that led to MFM's planned launch this Fall of a dedicated MFMInSites.com thought leadership platform at MediaVillage. MFM joins the ANA, 4As, AAF, AEF, Ad Council and DPAA in making MediaVillage their home for industry thought leadership and conversation.