Can a shoe guy turn around the fortunes of storied Italian car brand Maserati, whose history goes back to 1914? Fiat Chrysler Automobiles (FCA), Maserati's parent company, is betting on Davide Grasso, a marketing expert who spent 12 years at Nike and headed up its Converse brand. In July, Grasso (pictured below) became Maserati's chief operating officer and a member of the company's executive council.
From Shoes to Supercars: Maserati Sharpens its Marketing with an ex-Nike Executive
