Motavalli on Marketing presents the latest news and up-to-the-minute information on auto branding, marketing and advertising.
Selling SUVs in 2019 is a lot like selling beer or fast food -- it’s all about creating excitement and projecting a youthful, hip image. Just look at the current commercials below.
Audi will field a 60-second spot during Super Bowl LIII, and it's electrifying. The ad, that is. It celebrates Audi's electric future. The company says that by 2025, a third of its cars sold will be electrified (a category that includes hybrids).
Las Vegas -- As in most major cities, the taxis in Las Vegas are rolling billboards, with signs on the doors and huge lighted versions on the roof. And why not? Taxi fleet owners are looking to maximize their investment in the vehicles. Part of that is keeping them on the road as much as possible (compared to the five percent of the time the average private car is operating) and another is renting out mobile space for advertisers. Other forms of this include advertising on buses and the traveling billboards pulled by trucks around American roadways.