Motavalli on Marketing presents the latest news and up-to-the-minute information on auto branding, marketing and advertising.
Shanghai, China -- The rush is on. Just as the auto industry in the U.K. adopted the slogan "export or die" after World War II, Chinese automakers are gearing up for an offensive to make unfamiliar companies like Aiways, Nio and Wey into household names in the U.S. It's going to be quite an operation.
A majority of Americans today favor SUVs, but the category covers a lot of ground. Most are crossovers built on car platforms with no serious off-roading prowess. But a select few are serious when it comes to getting off the beaten path, and carmakers want their customers to know that. What to do when all SUVs basically look alike? For Land Rover, the answer is Experience Centers all over the world, where customers and would-be customers can get down and dirty with the vehicles. The three driving school locations in the U.S. are Asheville, North Carolina; Manchester, Vermont, and Carmel, California. In Canada, there’s one in Quebec.
The coming age of the self-driving car presents both challenges and opportunities for advertisers and marketers. Instead of selling the outside of the car, the industry is going to be selling the interior.