Fueling the Taco Bell Brand

Consumers' shifting media consumption habits, and the technology driving those changes, have compelled Taco Bell to think more creatively and market more aggressively, which suits Juliet Corsinita just fine. As Vice President of Media and Brand Partnerships at the nation's largest Mexican fast-food chain, Corsinita (pictured above) says she gets inspired by opportunities to "fuel the cult of the Taco Bell brand" through digital innovation, social experimentation and media disruption.