Jack Myers TomorrowToday projects investments in videogame advertising will grow from 2016’s figures of $1.9 billion to $2.3 billion in 2020. According to the industry researchers at SuperData, as reported in PC World, the "worldwide gaming video content audience includes 665 million people." And it's growing: The company predicts a 21 percent viewer increase between now and 2021. According to SuperData, there's now a bigger audience for gaming video than the combined audiences of HBO, Netflix, ESPN and Hulu.
Gaming: A New Frontier for Advertising and Marketing Innovation
![Gaming: A New Frontier for Advertising and Marketing Innovation](/media/articles/gaming.jpg.550x380_q85_box-96%2C0%2C4704%2C3200_crop.jpg.webp)